Integrating Video Production into the Curriculum
Video Production Title

Advertising!
Video Type A 30-60 second advertisement.
Description/Overview

Integrated with the Advertising Slam Dunk Research Model

Create an advertisement that demonstrates techniques used in modern advertising.
Approximate Time Needed 240 minutes (60 to research and write script, 90 to film, 90 to edit)
Curriculum Connections/Outcomes

FCSNS 3.5.3- Examine features, prices, product information, styles and performance of consumer goods.

FCSNS 3.5.7;3.5.8- Educate an audience to help them make an informed choice related to the selection of goods, services, and products.
Information Literacy AASL: 1, 2, 3
Technology Literacy

MSDE MTLSS: 1, 2, 3, 4 (5 if Internet research is used)

ISTE NETS: 1a, 1b, 2b, 3b, 4b

Media Literacy CML Core Concepts 1, 2, 3, 4, 5
Learning Styles Visual, Auditory, Kinesthetic, Tactile, Active, Reflective, Global, Analytical, Field Independent
Skills
  • Research
  • Script Writing
  • Storyboarding
  • Ability to work in a team
  • Public Speaking
  • Camera Techniques
  • Computer Editing
Production Environment Field Production
Activities
  1. View sample commercials
  2. Research topic
  3. Gather B-Roll video and stills
  4. Storyboard
  5. Write script
    • Students use information found in their research to write their script
  6. Plan production
    • Think about where and when to film
    • Who is performing? Who is running the equipment? WHO'S IN CHARGE?
  7. Rehearse
  8. Shoot and compile
  9. Edit final product
    • Use MovieMaker (or other software)
    • Import the video from camera and/ or other sources
    • Arrange video / pictures
    • Add transitions and titles
    • Edit audio
    • Finalize and save
  10. Present/ share
Differentiation
  • Assign production roles appropriate to student needs and/or abilities
  • Extended time
Assessment Suggestions Commercial rubric
Extension
  • Submit to a contest
  • Peer critique and/or gallery walk
  • Submit to BCPS Education Channel
  • Upload to Safari or SchoolTube
  • Embed in a PowerPoint presentation
  • Add to electronic portfolio
  • Broadcast school wide