| Guide |
What is document analysis?
-
a social research method
- involves a lot of reading
- finds and interprets patterns in data
- classifies patterns
- generalizes results
- useful when looking at actions, events or occurrences
- often avoids ethical issues
Here are several examples of analysis:
-
Recording commercials on three major television networks and analyzing race and gender within the commercials to discover some conclusion.
- Analyzing the historical trends in public laws by looking at the records at a local courthouse.
- Analyzing topics of discussion in chat rooms for patterns based on gender and age
Documentation Review or Analysis can include
-
written document (public records, private papers, biography)
- photograph
- poster
- map
- artifact
- motion picture
- sound recording
Why do document analysis?
-
documents reveal what people do or did and what they value
- behavior occurred in a natural setting
- data has strong validity
When to do document analysis?
-
documents exist that are relevant to your question
- if you did not analyze them, you would have a hole in your research
- can’t observe or do interviews with your population
Types of Document Analysis:
-
Quantitative
- Content Analysis (formal, systematic; lends structure to research; variables are categorized in a precise manner so you can count them; ignores context and multiple meanings)
- Choose a question which can be measured with variables and use a coding scheme to capture them
- Make a sampling frame (sample must be representative but small enough to analyze in depth, ex: counting the number of words in a document)
- Code all the cases and analyze the data
- Produce semi-quantitative results using charts, graphs, tables
- Report in a standard “scientific” format
-
Qualitative
-
Semiotics (studies the life of signs in society; seeks to understand the underlining messages in visual texts; forms basis for interpretive analysis)
- Discourse Analysis (concerned with production of meaning through talk and texts; how people use language)
- Interpretative Analysis (captures hidden meaning and ambiguity; looks at how messages are encoded or hidden; acutely aware of who the audience is)
- Conversation Analysis (concerned with structures of talk in interaction and achievement of interaction)
- Grounded Theory (inductive and interpretative; developing novel theoretical ideas based on the data)
|