Marketing Your School Library Media Program

12/6/01


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Table of Contents

Marketing Your School Library Media Program

CanĂ­t have marketing without PRoduct

PR vs Marketing

Perception is Reality

The Basics: Taking the Pulse

The Worksheet

Developing Your Marketing Plan

How Do You Shine?

Whom Do You Need to Reach With Your Marketing Plan?

Where Are the Gaps?

Whom Else Do You Need to Reach?

What Is Your U.S.P?

Positioning

Develop A Slogan or Theme

Identify Your Media Mix

Resources to Help Your

Strategies for Building Influence with Teachers

Strategies for Building Influence with Teachers

Strategies for Building Influence with Teachers

Strategies for Building Influence with Teachers

Strategies for Building Influence with Teachers

Strategies for Building Influence with Teachers

Strategies for Building Influence with Teachers

Strategies for Building Influence with Teachers

Strategies for Building Influence with Parents and the Community

Strategies for Building Influence with Parents and the Community

Strategies for Building Influence with Parents and the Community

Strategies for Building Influence with Parents and the Community

Strategies for Building Influence with Parents and the Community

Strategies for Building Influence with Administrators

Author: Della Curtis

Email: dcurtis@bcpl.net

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