Table of Contents
Marketing Your School Library Media Program
Canít have marketing without PRoduct
PR vs Marketing
Perception is Reality
The Basics: Taking the Pulse
The Worksheet
Developing Your Marketing Plan
How Do You Shine?
Whom Do You Need to Reach With Your Marketing Plan?
Where Are the Gaps?
Whom Else Do You Need to Reach?
What Is Your U.S.P?
Positioning
Develop A Slogan or Theme
Identify Your Media Mix
Resources to Help Your
Strategies for Building Influence with Teachers
Strategies for Building Influence with Teachers
Strategies for Building Influence with Teachers
Strategies for Building Influence with Teachers
Strategies for Building Influence with Teachers
Strategies for Building Influence with Teachers
Strategies for Building Influence with Teachers
Strategies for Building Influence with Teachers
Strategies for Building Influence with Parents and the Community
Strategies for Building Influence with Parents and the Community
Strategies for Building Influence with Parents and the Community
Strategies for Building Influence with Parents and the Community
Strategies for Building Influence with Parents and the Community
Strategies for Building Influence with Administrators
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