commercial

XVI.

Guidelines for Commercial Media Products

Commercial media products are defined as those media programs that are licensed for “home use,” including, but not limited to, programs purchased, rented, streamed, or downloaded.

The selection and use of media products for instructional purposes shall be approved in advance for use in the instructional program by the school principal.
.
Media products shall comply with the evaluation criteria as set forth in the Superintendent's Rule 6002 - Evaluation and Selection of Instructional Materials.

Commercial media products may be used for "face-to-face" instruction when all of the following conditions are met:

1.	The performance or display of the copyrighted work must take place in a classroom setting in face-to-face teaching activities;
2.	The performance or display of the work is by instructors or pupils in the course;
3.	The media product is related to the course of study and integrated with the curriculum;
4.	The media product is performed or displayed in a classroom or other designated teaching space;
5.	The media product being shown must be a legitimate, lawfully made copy (e.g., purchased, rented, or borrowed from the library).

Prohibitions

Commercial media products shall not be used for recreational, entertainment, or fund-raising purposes (e.g., student rewards, family movie night, before- and after-school programs, recess, and lunch room management).

Any commercial product that is media rated with any rating other than “G” by the Motion Picture Association of America (MPAA) may not be shown under these guidelines unless all of the following conditions are met:

a.	The parent/guardian is advised in writing of the MPAA media rating and rating descriptors located on the commercial product, allowing parent/guardian to know what type of content the media contains;
b.	The parent/guardian is provided with a brief description of how the media relates to the curriculum; and
c.	The parent/guardian is given the opportunity to opt out of his/her child viewing the media product.

Showing Movies At School: Fair Use Or Copyright Infringement
(Miller Canfield, 2002).

Motion Picture Association of America (MPAA). Why We Care About Copyright, 2011. Includes information such as copyright, camcorder laws, public performance law, types of content theft, public awareness campaigns, rogue Web sites, cost of content theft, and more.

MPAA. What Each Rating Means, 2011.
Provides a detailed explanation of the ratings of G, PG, PG-13, R, and NC-17.